Using digital medium for marketing any business is called Digital marketing. Marketing companies use various digital marketing such as radio, TV, internet, mobile and others. With the growth of time, the medium of advertisements also grown. Once upon a time the print media was the best medium for advertising and marketing. But in present time internet becomes the prime medium for the advertisement. The reach increased and cost decreased by using internet as a marketing tool.
Advantage of digital marketing:
- Communicate to a large number of people in quick time: With the digital marketing your message will go to a large number of people in quick time.
- Have the ability to connect with millions of internet users: Number of internet users increasing day by day, a single message on internet has all ability to go millions of internet users.
- Have the ability to create a good impression: With the digital marketing you can leave a good impression in the visitor’s mind because in present days having a good online present considered as a trustworthy entity.
- Offers higher conversion rates: In comparison of other marketing mediums digital marketing have high conversion rate for the business.
- It takes less time and less work: For the digital marketing less work and less times needed but the result is more than positive than any other medium.
- It is very cost effective compared to other marketing strategies: In comparison to television, print and other medium digital medium is more cost effective.
- It has a long shelf life: The traditional marketing mediums have less shelf life in compression to digital marketing.
- Digital marketing output can be tracked: The unique feature of digital marketing is that the result of digital marketing can be tracked. It is very easy on internet to track the output on internet.
- It is quick and easy to implement changes in the design: It is very easy to make changes in digital marketing strategy. While in traditional media its not possible.